Key Takeaways
- OpenAI paused app suggestions in ChatGPT due to user complaints.
- Users reported seeing promotional messages for companies like Peloton and Target.
- OpenAI insists there are no ads or ad tests currently live in ChatGPT.
- The company aims to improve the model’s precision and user controls.
OpenAI’s Response to User Complaints
OpenAI has paused app suggestions in ChatGPT after users, particularly paying subscribers, reported seeing promotional messages that resembled ads. These messages included suggestions for companies like Peloton and Target, leading to user dissatisfaction.
Clarification on Advertising
Mark Chen, OpenAI’s chief research officer, acknowledged the issue, stating that the company “fell short” and is working to improve the user experience. OpenAI clarified that there are no ads or tests for advertising currently live in ChatGPT. The suggestions were part of a test to showcase apps built on the ChatGPT platform, with no financial component involved.
Future Improvements
OpenAI is taking steps to enhance the model’s precision and provide better user controls. This includes options to adjust or turn off suggestions if users find them unhelpful. The company’s focus remains on maintaining user trust and ensuring a respectful approach to any future advertising endeavors.
Leadership and Strategic Shifts
Despite expectations for OpenAI to expand its advertising business under the leadership of Fidji Sumo, the company has shifted priorities. A recent memo from CEO Sam Altman emphasized improving ChatGPT’s quality, delaying other products, including advertising.
FAQ
Are there currently ads in ChatGPT?
No, OpenAI has confirmed that there are no ads or ad tests currently live in ChatGPT.
Why were users seeing promotional messages?
The messages were part of a test to show apps built on the ChatGPT platform, not ads, and had no financial component.
What is OpenAI doing to address user concerns?
OpenAI has paused these suggestions and is working to improve the model’s precision and user controls.
Closing Summary
OpenAI’s decision to pause app suggestions in ChatGPT highlights the importance of user feedback in software development. Businesses running their own systems can learn from OpenAI’s approach to addressing user concerns and prioritizing product quality.
Source: OpenAI says it’s turned off app suggestions that look like ads – techcrunch.com